Drive Explosive Growth for Your Mobile Game in India & Beyond

We are India's premier game marketing agency based in Bangalore. With over 200+ successful game launches and $150M+ in managed ad spend, we transform games into profitable franchises through data-driven user acquisition, strategic ASO, and full-scale publishing.

Game Marketing India Team Brainstorming
Average ROI Increase: 142%
Across 85+ game campaigns in 2023
200+

Games Launched

$150M+

Managed Ad Spend

85%

Client Retention Rate

45+

Expert Team Members

Why Game Marketing India?

Founded in 2017 in Bangalore, the Silicon Valley of India, we've grown to become the region's most trusted partner for mobile game marketing and publishing. Our deep understanding of the Indian and South Asian gaming markets, combined with global best practices, delivers unparalleled results.

India's gaming market is projected to reach $8.6 billion by 2027, growing at a CAGR of 27%. Yet, it remains one of the most complex and fragmented markets globally. Cultural nuances, diverse payment methods, device fragmentation, and regional content preferences require localized expertise.

Our team of 45+ specialists – including data scientists, creative designers, UA managers, and ASO experts – works exclusively on gaming. We've developed proprietary tools for market analysis, creative optimization, and predictive LTV modeling that give our partners a competitive edge.

Meet Our Leadership
2017

Founded in Bangalore with 3 team members. First successful launch of a hyper‑casual game achieving 1M+ downloads in India.

2019

Expanded to full‑service publishing. Secured partnerships with 5 international game studios. Recognized as Google Premier Partner.

2021

Launched proprietary analytics platform GMI‑Insights. Team grew to 25 specialists. Managed $40M+ in annual ad spend.

2023

45+ team members, office expansion, 200+ game launches, $150M+ lifetime managed ad spend. Google Premier Partner for 3 consecutive years.

Our Core Services

End‑to‑end solutions tailored for mobile game success in India and growth markets.

Performance‑Driven User Acquisition

Maximize ROI with data‑driven UA across all major platforms: Meta, Google UAC, TikTok, Unity Ads, AppLovin, and regional networks. Our proprietary bidding algorithms and creative optimization engine deliver industry‑leading CPIs and ROAS.

  • Full‑funnel strategy & execution
  • Creative studio (500+ variants/month)
  • Predictive LTV modeling
  • Real‑time campaign optimization

App Store Optimization (ASO)

Dominate organic discoverability with our holistic ASO approach. From keyword research and competitor analysis to localized metadata and icon A/B testing – we increase conversion rates and drive sustainable organic installs.

  • Comprehensive keyword strategy
  • Creative asset optimization
  • Localization for 12 Indian languages
  • Review & rating management

Influencer & Community Marketing

Leverage India's vast creator economy with campaigns that resonate. We manage relationships with 5,000+ gaming influencers across YouTube, Instagram, and regional platforms. Build authentic communities that drive engagement and retention.

  • Influencer partnership management
  • Live‑stream campaigns & tournaments
  • Discord & Telegram community building
  • Performance‑based creator deals

Full‑Scale Game Publishing

From market entry strategy to live‑ops and monetization – our publishing division handles everything. We provide funding, localization, marketing, analytics, and live‑ops support, allowing developers to focus on creating great games.

  • Market entry strategy & funding
  • Complete localization & culturalization
  • Live‑ops & content update management
  • Revenue share & milestone deals

Monetization Strategy

Optimize in‑game economies and ad monetization for maximum LTV. We implement hybrid monetization models tailored to Indian player preferences, balancing IAP, rewarded video, interstitials, and playables.

  • Hybrid monetization design
  • Ad mediation & waterfall optimization
  • Pricing & offer strategy
  • A/B testing for revenue features

Analytics & Market Intelligence

Make data‑driven decisions with our proprietary dashboard GMI‑Insights. Get real‑time market data, competitor benchmarks, trend forecasts, and performance analytics across India and South Asia.

  • Real‑time market dashboards
  • Competitor deep‑dive reports
  • Trend forecasting
  • Custom KPI tracking & alerts

Success Stories

Transforming games into market leaders across genres.

Fantasy RPG Game Case Study
RPG
Fantasy RPG: 3x Revenue in 6 Months

A mid‑core RPG struggling with retention in India. We redesigned onboarding, implemented localized events, and optimized UA leading to 3x revenue growth and 40% higher D30 retention.

+200%
Revenue Increase
-35%
CPI Reduction
500K+
New Users
Hyper‑casual Puzzle Game Case Study
Hyper‑casual
Puzzle Game: 10M Downloads in 90 Days

Global hyper‑casual studio entering India. Our localized ASO and influencer campaign generated 10M organic downloads, achieving top‑5 rankings in puzzle category on Play Store.

10M
Downloads
#2
Play Store Rank
4.7★
Average Rating
Strategy Game Case Study
Strategy
Strategy Game: 142% ROI Increase

A strategy game with declining LTV. We revamped monetization, introduced regional battle‑passes, and optimized ad creatives. Result: 142% ROI increase and 25% higher ARPDAU.

+142%
ROI Increase
+25%
ARPDAU
60%
D7 Retention

Leadership Team

Seasoned experts with decades of combined gaming industry experience.

Arjun Mehta - CEO & Founder
Arjun Mehta

CEO & Founder

Ex‑EA, Zynga. 15+ years in gaming. Founded GMI in 2017. Passionate about building India's gaming ecosystem.

Priya Sharma - Head of User Acquisition
Priya Sharma

Head of User Acquisition

Formerly at MPL, Dream11. Managed $80M+ annual ad spend. Expert in performance marketing and creative strategy.

Rohan Verma - Head of Publishing
Rohan Verma

Head of Publishing

Ex‑Nazara, Octro. Launched 50+ games in India. Deep expertise in market entry, localization, and live‑ops.

Ananya Reddy - Head of Analytics
Ananya Reddy

Head of Analytics

Ex‑Flipkart, data scientist. Built GMI‑Insights platform. Specializes in predictive modeling and market intelligence.

Industry Insights

Expert analysis on gaming trends, strategies, and market developments.

Indian Gaming Market Report 2024
Market Report
Indian Gaming Market 2024: $8.6B Projection & Key Trends

Deep dive into the factors driving India's gaming boom: mobile penetration, 5G rollout, local content, and monetization evolution.

Mar 15, 2024 Read More
ASO Strategies for India
ASO
Mastering ASO for India: Localization Beyond Translation

How to adapt game store listings for cultural nuances, regional keywords, and visual preferences that drive conversion.

Feb 28, 2024 Read More
UA Creative Best Practices
UA Strategy
The Anatomy of a High‑Performing Ad Creative in 2024

Data‑backed analysis of top‑performing ad formats, hooks, and CTAs for Indian gaming audiences across platforms.

Feb 10, 2024 Read More

Get in Touch

Ready to scale your game in India? Let's discuss your project.

Contact Information

Our Office

3rd Floor, Tower B, Prestige Tech Park
Marathahalli, Bangalore 560103
Karnataka, India

Phone & WhatsApp

+91‑80‑4678‑2456 (Office)
+91‑99001‑23457 (Business WhatsApp)

Email

[email protected] (General)
[email protected] (Publishing)

Business Hours

Monday‑Friday: 9:30 AM – 7:00 PM IST
Saturday: 10:00 AM – 4:00 PM IST

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